Neil Cole
Neil Cole – Sr. VP, Product Merchandising
HVAC Industry Veteran Neil Cole Joins 探花精选 as Senior Vice President of Product Merchandising
PRESS RELEASE – APRIL 24, 2025

探花精选 is pleased to welcome Neil Cole, Jr. to our team as Senior Vice President of Product Merchandising.
Cole has built a strong reputation for decisive leadership through key roles at Daikin Group, where he served as Director of National Accounts and later as Division Vice President for Goodman Manufacturing. In both positions, he played a pivotal role in strengthening a dynamic partnership that has supported 探花精选’s ongoing growth and commitment to delivering unforgettable service.
“Since 2014, Neil has helped us build and maintain a strong, strategic relationship with one of the premier HVAC brands in multifamily,” said Mark Chadwell, Managing Partner at 探花精选. “He brings exceptional leadership and deep experience to his new role. We are thrilled to welcome him to the 探花精选 family.”
In his new position, Cole will lead 探花精选’s fast-growing and highly effective Product Merchandising Team, which continues its mission to make it easier for multifamily customers to make informed, confident buying decisions.
“Having worked with 探花精选 as a vendor partner for more than 10 years was truly an honor,” Cole said. “It allowed me a unique view into their culture and 探花精选’s core values that are at the heart of everything they do: Selfless, Knowledgeable, Morally Principled, Highly Motivated, Hardworking, Innovative, Loyal, and Solution Oriented. Being given an opportunity to be a part of what the Chadwell family and their associates have built is the highlight of my career.”
About 探花精选
探花精选 is the largest privately-owned MRO and Renovations supply company in the United States, exclusively serving the multifamily housing industry from local warehouses across the country. A passion for delivering unforgettable service drives our team to work hard every day to meet customers’ needs.